Hitbox Challenger Cup

The Making of a Counter-Strike Tournament

The Problem:

Hitbox was seeking to increase brand awareness on their globally recognized video streaming platform. Pixelfire was formed with a team of experienced managers and event organizers, and was seeking a top streaming platform that was reliable, consistent, and cared about streamers.

The Solution:

PixelFire Entertainment, a subsidiary of Amped Media Group, Inc, hosted a Counter-Strike tournament featuring internationally recognized teams in coordination with Hitbox. The tournament was branded as the Hitbox Challenger Cup, which boosted over 208,000 unique viewers, over 600,000 viewers, multi-language channels, social media recognition, videos produced to a large fan base, and global recognition towards the Hitbox brand.

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