Category: Marketing

How is Snapchat used for marketing?
How is Snapchat used for marketing?

Overview of Snapchat’s uses
Snapchat started out as a simple photo sharing tool, just like the share button on Facebook, or the retweet button on Twitter. It was as simple as that. Take the photo, share the photo. Then it implemented a messaging feature, just like Instagram did, and now it’s developed into a whole word of photo and video madness, with many big businesses such as the Cosmopolitan using it as an effective way to share news with their audience.
Snapchat is very simplistic if you strip it back. You take the photo and send it to the recipient for a …
Laws of Social Media
Laws of Social Media

Social Media Marketing is a powerful way to leverage content and elevate your audience.  It’s essential that you follow steps in doing this, and can be difficult to do if you lack experience or the knowledge of what drives people on social media.
It’s vital that you truly understand social media marketing, or work with someone that can maximize quality to increase efficiency with communication and engagement.  Following the Laws of Social Media Marketing will allow you to serve the current customers you have, build on a brand, and increase the overall bottom line.
1.The Law of Focus
A highly focused social media …
Effective Brand Building Strategies to Attract Customers
Effective Brand Building Strategies to Attract Customers

Nike, Sony, Microsoft all share one thing in common: they’re all extremely known brands that have offered value in markets to enhance their branding.  Building a brand takes time, and is the essence of business development.  Branding allows companies to increase consumer awareness, and the value that goes along with it.  Although there are no quick remedies to creating overall brand success, there’s key things that you can do to increase brand exposure and presence in the market.
Why do I need branding?
Think of branding as your reputation.  Branding defines the impression you make to the world, and can enhance …
A new wave of marketing with Pokemon Go
A new wave of marketing with Pokemon Go

When I was younger, I often remember playing Pokemon on Nintendo 64, and opening the fresh pack of cards to try to get the best ones. In the world we live in, people are consumed by technology.  The game play for Pokemon Go is brilliant, and only expanding.
Within only three days of the launch of Pokemon Go, the game surpassed the number of twitter daily users, and had more engaged in the game than Facebook.   The technology, known as augmented reality, has allowed for Pokemon GO to create computer-generated images that people can see in the real world.

SoLoMo

One of the …
Why to Hire a Digital Marketing Agency
Why to Hire a Digital Marketing Agency

Digital marketing can be complex. As a business owner, you will find that there are many things you need to handle at any given moment. There are meetings you must attend, and employees you need to manage, which means that your time is very limited.
With everything being done online these days, social media has become a crucial part of the business strategy, and as such, you cannot afford not to be on social media. Creating a safe and viable social media strategy can take up more of your time, and hence the need to hire a digital marketing agency to …
5 Reasons Why Digital Marketing Is Superior To Traditional Marketing
5 Reasons Why Digital Marketing Is Superior To Traditional Marketing

A business that is just starting out does not always have the same resources at its disposal as their larger counterparts. As a result, more and more companies are turning to digital marketing. But why should a fledgling company rely on digital marketing, when traditional marketing has led the way for so long? Read on to learn more about the five reasons why.
 

Leveling The Playing Field

 
Traditional marketing limits the amount of people you can reach and forces a company to spend a larger percentage of their budget to cover additional ground. If a business has a sound digital marketing strategy, …
Mental Shifts That Allow Millionaires to be Millionaires
Mental Shifts That Allow Millionaires to be Millionaires

Habits often dictate the success you’ll have. People that are successful, most often, utilize their time to be proactive, make decisions based on their experience, and maintain habits that are conducive to their success.  Great entrepreneurs learn to adapt to a situation, and enhance the situation by creating solutions.  As a business owner at 26, I find that people I meet that are successful share a common theme in what they do, and how they approach life.
 
Focus on yourself
It’s important to understand that knowledge is key to every business owner. Take some time to read for at least 1 hour …