How to Use Content to Create Trust
How to Use Content to Create Trust

Your website has seconds to stand out.  The initial interaction you have with a website determines if you’ll use the site again as a source of information.  Creating content that will put you ahead of all the other websites can be difficult, but rewarding.  With so many people publishing on the web, how can you stand out, and build trust?
If you’re an accounting firm looking to build traffic, what could you do differently.  One of the first things is build content around the idea of why you’re paying too much in taxes, how to manage your finances,
Do your research and …

Effective Brand Building Strategies to Attract Customers
Effective Brand Building Strategies to Attract Customers

Nike, Sony, Microsoft all share one thing in common: they’re all extremely known brands that have offered value in markets to enhance their branding.  Building a brand takes time, and is the essence of business development.  Branding allows companies to increase consumer awareness, and the value that goes along with it.  Although there are no quick remedies to creating overall brand success, there’s key things that you can do to increase brand exposure and presence in the market.
Why do I need branding?
Think of branding as your reputation.  Branding defines the impression you make to the world, and can enhance …

Your Company Culture Matters With Hiring Millennials
Your Company Culture Matters With Hiring Millennials

As technology grows, millennials are vastly taking over the digital marketing industry.  As an entrepreneur, you are responsible for making decisions that will impact your company.  Working with millennials can be challenging, but also rewarding in the sense that understanding technology is a vital component, and millennials tend to have a grasp on the things that matter to your business-results.
Every company has their own culture.  Regardless of how large your company is, decisions need to be made that’s conducive to the business.  Creating an open environment and positive culture creates value for the business, and a much easier job to …