How Brands are Built
Branding should be done in such a way that it captivates your audience, whether that be through flashy images, or even eye-catching images. It should be something that grips the audience into finding out more about your company or product.
Branding is your promise to your customer. It tells them what to expect from your product or service and it should differentiate from what the competitors are offering. Your brand should be based off who you are as a company, who you want to be, and who the community wants to perceive you as.
The foundation of your branding is your logo. It should be one the keeps your audience interested. Combine this with your website package and you will start attracting an audience. All your branding should be integrated with your logo. Your logo should be branded everywhere and it should be something that your community should be able to recognise instantly.
When defining your brand, you should think of it like a journey of self-discovery. You should ask these questions to yourself:
- What is the mission of your company?
- What are the benefits of your product/service compared to competitors?
- What does the community think of your company?
- What qualities do you want to be associated to your company?
All of these will start to answer questions in your mind, and will start putting together the pieces of the jigsaw to truly focus on your branding.
Once you’ve answered all these questions, you should start thinking of a tag-line. It should link with the whole idea of your branding and should be relatable to the target audience you are trying to attract.
If there’s one thing that you should always stick to, it’s being true to your brand. If you’re advertising something that isn’t as good as you say it is, customers won’t return. However, if you perfect your product and then stress the branding, you will start to deliver what the customer needs.