Things to Stop Doing if You Want to Be Successful in 2017
Things to Stop Doing if You Want to Be Successful in 2017

Changes needed to set you up to be successful in the new year.
“New Year, New Me.” We’ve heard this saying, and the concept that the new year motivated us is great, but there’s specific habits that you must do, and ones that you must not do to have a successful year.  The new year brings fresh opportunity and a new start to your life.

Fixing the Past

We all have moments that we question or regret what we did. The secret to having a successful year is not focusing on the past, but instead concentrate on what really matters, investing in shaping …
How is Snapchat used for marketing?
How is Snapchat used for marketing?

Overview of Snapchat’s uses
Snapchat started out as a simple photo sharing tool, just like the share button on Facebook, or the retweet button on Twitter. It was as simple as that. Take the photo, share the photo. Then it implemented a messaging feature, just like Instagram did, and now it’s developed into a whole word of photo and video madness, with many big businesses such as the Cosmopolitan using it as an effective way to share news with their audience.
Snapchat is very simplistic if you strip it back. You take the photo and send it to the recipient for a …
Laws of Social Media
Laws of Social Media

Social Media Marketing is a powerful way to leverage content and elevate your audience.  It’s essential that you follow steps in doing this, and can be difficult to do if you lack experience or the knowledge of what drives people on social media.
It’s vital that you truly understand social media marketing, or work with someone that can maximize quality to increase efficiency with communication and engagement.  Following the Laws of Social Media Marketing will allow you to serve the current customers you have, build on a brand, and increase the overall bottom line.
1.The Law of Focus
A highly focused social media …
How to earn money while you sleep
How to earn money while you sleep

There are countless ways to earn money. As we speak, loans that you may have out, or interest is accumulating every day.  We live in a world where automation is key, and hard work can dictate success with the right habits.
With this in mind, here are a few ways of earning money while you sleep.
Start a blog
One of the ways to earn passive income is by launching a blog that features amazing content that people are interested in sharing or reading. It only takes a few minutes to set one up and is inexpensive to start-it’s usually free.
You need to …
How to Use Content to Create Trust
How to Use Content to Create Trust

Your website has seconds to stand out.  The initial interaction you have with a website determines if you’ll use the site again as a source of information.  Creating content that will put you ahead of all the other websites can be difficult, but rewarding.  With so many people publishing on the web, how can you stand out, and build trust?
If you’re an accounting firm looking to build traffic, what could you do differently.  One of the first things is build content around the idea of why you’re paying too much in taxes, how to manage your finances,
Do your research and …
Effective Brand Building Strategies to Attract Customers
Effective Brand Building Strategies to Attract Customers

Nike, Sony, Microsoft all share one thing in common: they’re all extremely known brands that have offered value in markets to enhance their branding.  Building a brand takes time, and is the essence of business development.  Branding allows companies to increase consumer awareness, and the value that goes along with it.  Although there are no quick remedies to creating overall brand success, there’s key things that you can do to increase brand exposure and presence in the market.
Why do I need branding?
Think of branding as your reputation.  Branding defines the impression you make to the world, and can enhance …
Your Company Culture Matters With Hiring Millennials
Your Company Culture Matters With Hiring Millennials

As technology grows, millennials are vastly taking over the digital marketing industry.  As an entrepreneur, you are responsible for making decisions that will impact your company.  Working with millennials can be challenging, but also rewarding in the sense that understanding technology is a vital component, and millennials tend to have a grasp on the things that matter to your business-results.
Every company has their own culture.  Regardless of how large your company is, decisions need to be made that’s conducive to the business.  Creating an open environment and positive culture creates value for the business, and a much easier job to …
A new wave of marketing with Pokemon Go
A new wave of marketing with Pokemon Go

When I was younger, I often remember playing Pokemon on Nintendo 64, and opening the fresh pack of cards to try to get the best ones. In the world we live in, people are consumed by technology.  The game play for Pokemon Go is brilliant, and only expanding.
Within only three days of the launch of Pokemon Go, the game surpassed the number of twitter daily users, and had more engaged in the game than Facebook.   The technology, known as augmented reality, has allowed for Pokemon GO to create computer-generated images that people can see in the real world.

SoLoMo

One of the …
Why to Hire a Digital Marketing Agency
Why to Hire a Digital Marketing Agency

Digital marketing can be complex. As a business owner, you will find that there are many things you need to handle at any given moment. There are meetings you must attend, and employees you need to manage, which means that your time is very limited.
With everything being done online these days, social media has become a crucial part of the business strategy, and as such, you cannot afford not to be on social media. Creating a safe and viable social media strategy can take up more of your time, and hence the need to hire a digital marketing agency to …
5 Reasons Why Digital Marketing Is Superior To Traditional Marketing
5 Reasons Why Digital Marketing Is Superior To Traditional Marketing

A business that is just starting out does not always have the same resources at its disposal as their larger counterparts. As a result, more and more companies are turning to digital marketing. But why should a fledgling company rely on digital marketing, when traditional marketing has led the way for so long? Read on to learn more about the five reasons why.
 

Leveling The Playing Field

 
Traditional marketing limits the amount of people you can reach and forces a company to spend a larger percentage of their budget to cover additional ground. If a business has a sound digital marketing strategy, …