A business that is just starting out does not always have the same resources at its disposal as their larger counterparts. As a result, more and more companies are turning to digital marketing. But why should a fledgling company rely on digital marketing, when traditional marketing has led the way for so long? Read on to learn more about the five reasons why.
- Leveling The Playing Field
Traditional marketing limits the amount of people you can reach and forces a company to spend a larger percentage of their budget to cover additional ground. If a business has a sound digital marketing strategy, they are able to go toe to toe with any company, regardless of size. A well thought out, responsive website that offers the consumer a truly immersive experience is one of the most crucial parts of the experience.
- Lowered Costs
Gone are the days of having to spend a significant portion of your marketing budget to keep up with larger companies in your particular niche. A digital marketing strategy can be developed for pennies on the dollar and the only limit to what you can create is your own imagination. Digital marketing is much less expensive than television or print advertising, which allows companies to reap a much larger return on their overall investment.
- Ability to Measure Results
When it comes to traditional advertising, it can be weeks or even months before the results of a campaign are able to be truly gauged. Traditional marketing results are difficult to measure in real time, while digital marketing techniques can be measured by using Google’s helpful analytic tools. If a particular digital marketing campaign isn’t achieving the desired results, a company has the ability to cut bait much earlier in the process and save themselves valuable time and effort.
- Worldwide Exposure
If a company wishes to receive worldwide exposure when using traditional marketing methods, they must pay for the privilege. With digital marketing, a company is able to be seen all over the world, at a fraction of the cost. Instead of paying considerable traditional marketing costs to ensure that a business enjoys maximum exposure, digital marketing offers a loophole of sorts. A well made website or a particularly humorous video can make its way around the world in the blink of an eye.
- Higher Level of Audience Engagement
As the world moves closer to an era where every citizen has a smartphone or tablet of some kind, digital marketing provides a much greater sense of customer engagement. Prospects and clients are encouraged to visit your website and share their feedback with friends and family members and this word of mouth is able to enhance the prospects of your business in no time at all.